Adam Garland is back on The Insider Diary for episode 116. He's a UK-based session hairstylist who spent five years as the face of global brand Authentic Beauty Concept. These days he's building his own path: mentoring other artists, shooting his own images, and working with heritage beauty brands he actually believes in. His first episode with us got such a good response we're turning this into a monthly chat.
This episode was sparked by a listener question from Australia about brand loyalty, so we went deep on trust, rejection, and how to stop taking it personally when a client doesn't rebook you.
What we covered:
A listener's question about brand loyalty: a client took a whole team interstate for a shoot and left the makeup artist behind
Why a first option is never a confirmed booking, especially during fashion week
The idea of "reducing uncertainty": clients don't book the best artist, they book the one they know won't cause complications
Vanessa's own story about brand loyalty, and never getting booked again
Why rejection in this industry is rarely personal, even when it feels like it
The Guido example: why a top hairstylist still gets ticked for a job before the shoot even starts
Working from your own essence instead of chasing what you think will get seen
Hairstylists and makeup artists building their own image worlds instead of waiting on brands: Mustafa Yanas, Joey George, Benjamin Mueller and Anataka Hashi
Adam's own move into photography, shooting his own models at Workroom Studios in Limehouse, London, with his mentee Zoran
Why heritage brands hit different: Isles Formula, Keune and Gisou, and what makes their stories genuine
Why asking for help is harder than it should be, for both of us
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