Heidi has one of those careers that sounds like fiction. She started at Mac in Sydney when the brand had just launched, assisting Fashion Week shows a season. Then she packed up and moved to London with no plan, started again from scratch, ended up at the Mac Pro Store in Soho, ended up on ITV This Morning as a beauty expert, got on Pat McGrath's runway team in Paris, and came home in 2014 to build an agency with 45 artists on the books.
This one covers the full arc. The exciting bits, the lonely bits, and the hard-won truths that only come from doing this for a really long time.
We cover:
Starting at Mac in the 2000s and what Australian Fashion Week looked like at its peak
Assisting legend Dottie and why those early years were the making of her
Starting over in London and what six years there taught her about resilience
Getting onto Pat McGrath's team at Paris Fashion Week and what that world is really like
Accidentally becoming a TV beauty expert on ITV This Morning
Why she moved back to Sydney in 2014 and how hard it was to restart — again
How the industry shifted post-Instagram and why events became where the money went
Directing Australian Idol and The Voice — and how that gave birth to King Co Creative
Managing 45 artists: what she values more than talent, and why integrity can't be taught
The Cartier Opera House event: 63 hair and makeup artists across 10 Sydney hotels
The best advice she has for artists just starting out
Plus Heidi shares her current kit favourites — the By Terry powder she's been using for 15 years, her new Tarte tubing mascara obsession, and why the Half Percent lip liner is her ride or die right now.
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