In this episode, Maddy Baucia shares her journey from managing Mecca stores and working in the Australian film industry to building a thriving bridal hair and makeup business in Italy. She dives into the challenges of transitioning to a competitive destination wedding market, managing logistics in Tuscany, and refining her business strategies. Maddy also highlights the importance of adaptability, networking, and curating a professional kit to meet the demands of destination weddings. She offers insights on client acquisition through social media, the value of word-of-mouth referrals, and her approach to team building. Maddy concludes with motivational advice and product recommendations for aspiring destination artists.
Key take aways
Maddie moved to Italy to focus on bridal hair and makeup.
Working in film and TV taught her valuable skills for bridal work.
Building an online presence is crucial for attracting clients.
Networking and relationships are key to finding work.
Investing in business systems can streamline operations. Logistics are crucial for wedding planning, especially in remote venues.
Setting clear financial targets can lead to unexpected successes.
Establishing a minimum booking rate helps manage client expectations.
Clients find Maddy primarily through TikTok and Facebook groups.
Instagram followers are less important than showcasing quality work.
Coaching calls are available for those seeking guidance in the industry.
Maddy emphasises collaboration over competition among artists.
Are you a creative looking to connect, collaborate, or simply chat with like-minded people in a relaxed and welcoming setting? Networking doesn’t have to be intimidating — no suits, no stress, just genuine conversations and good vibes.
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