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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations. 

Key Takeaways:

  • Differentiate between cash partnerships and contra (product/service exchange) partnerships.
  • How makeup artists, can benefit immensely from strategic partnerships.
  • Building genuine relationships with potential partners is crucial.
  • Focus outreach efforts on quality engagement rather than just follower counts.
  • Clearly outline expectations when receiving products from brands to avoid misunderstandings.
  • Transparency and clear communication are key to successful partnerships.
  • High-quality, creative content can significantly enhance the value of partnerships.
  • Understand your own business objectives and goals before entering partnerships.
  • Research potential partners thoroughly to make informed decisions.

Discussion Highlights:

  • Practical strategies for small businesses to leverage partnerships.
  • Importance of building genuine relationships and clear communication in partnerships.
  • How creative content creation can boost partnership value.
  • Tips on aligning business objectives with partnership efforts.


Actionable Tips:

  • Start with clear goals for what you want to achieve from partnerships.
  •  Be transparent and communicate your expectations clearly.
  • Focus on creating high-quality content that reflects your brand and engages your audience.
  • Build genuine relationships with potential partners, prioritizing engagement over follower count.
  • Always research potential partners to ensure value alignment.

Connect with Sarina.
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The Makeup Insider

Transforming Careers Through Strategic Partnerships with Sarina Lowe.

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