Almost Half of Qualified Leads Come from Trade Shows - E211

Show: The CEO Mastery Show

Episode Title: Almost Half of Qualified Leads Come from Trade Shows

“Marketers have found that 40% of their qualified opportunities and leads come through trade shows and events.” - Rhiannon Andersen

Summary:

In this episode of the CEO Mastery Show, the Amanda welcomes Rhiannon Anderson, CMO and owner of Steelhead Productions. They discuss Rhiannon's journey as a second-generation business owner and Steelhead's achievement of making the Inc. 5000 list post-COVID. They delve into the challenges faced by marketing departments, particularly the pressure to quantify ROI and the evolution of marketing roles. Rhiannon highlights the benefits of trade shows and events for lead generation, advocating for rental models to stay adaptable and environmentally conscious. They also touch upon the integration of data into storytelling for more impactful marketing. Tune in to learn how Steelhead Productions supports marketers in creating successful trade show experiences and navigating industry shifts.

Episode Highlights:

00:00 Episode teaser

00:47 Podcast Introduction: The CEO Mastery Show

01:12 Meet Rhiannon Anderson from Steelhead Productions

02:06 Impact of COVID on the Events Industry

03:10 The Stress of Modern Marketing

05:26 The Power of Trade Shows and Events

10:33 Sustainable Trade Show Solutions

13:56 Success Stories and Client Satisfaction

20:00 The Core Story Process and Its Impact

26:07 Conclusion and Final Thoughts

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Connect with Rhiannon:

Instagram: https://www.instagram.com/rhiannon_andersen/

LinkedIn: https://www.linkedin.com/in/rhiannonandersen/

Check out Steelhead Productions:

Website: https://steelheadproductions.com/

Instagram: https://www.instagram.com/exhibithappy/

Facebook: https://www.facebook.com/Steelhead.Productions/

LinkedIn: https://www.linkedin.com/company/steelhead-productions/

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Listen to The CEO Mastery Show here:

Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠⁠⁠⁠⁠⁠⁠⁠

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