Recorded live from Beaches Turks & Caicos, this episode of the Sandals Palmcast invites Zane Kerby, President and CEO of the American Society of Travel Advisors. While at Beaches Turks and Caicos’newest village providing a firsthand look at how family travel preferences are evolving, Randi and Zane dive into the biggest trends shaping the industry today, from the rise of AI and the influence of social media to the growing demand for meaningful family vacations and memory-making experiences. Zane shares insights into what travel advisors across North America are seeing right now, why advisors are more valuable than ever, and what distinguishes a good advisor from a truly exceptional one. The discussion covers the evolving interests and preferences shaping today's travel landscape, provides insights for aspiring travel advisors, and highlights what continues to make the Caribbean a top destination.
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