The following guest sits down with host Justin White:
• Alex Madonna – Mortgage Broker, Trust One Financial
Why a Top Retail Lending Executive Decided to Open his Own Independent Mortgage Broker Shop
After a long and very successful career at a large retail mortgage lender, Alex Madonna has made a pivot to the mortgage broker space. Why does he believe the wholesale channel is the place to plant his flag? Listen to Episode #121 of the Good. Better. Broker. podcast as we sit down with Alex to find out the vision for his new company and his plans to make it a destination for top loan originators.
In this episode of the Good. Better. Broker. podcast, you’ll learn how a former retail lender executive aims to leverage the power of the wholesale channel to build his new mortgage brokerage.
In this episode, we discuss ...
• 1:26 – why Alex decided to start his own broker shop • 2:25 – how it feels to come back to the broker channel • 3:27 – the timing of Alex announcing his move • 4:30 – why Alex has been successful in the direct lending model • 5:28 – new customer acquisition • 7:38 – the model Alex is building at his new company • 9:45 – the importance of transparency in mortgage origination • 11:45 – what Alex is looking for in loan originators • 14:20 – coaching LOs to think long-term • 16:13 – what LOs should look for in a broker shop • 18:05 – the key elements to building a successful business • 19:48 – how Alex feels about his fresh start in the broker channel
Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
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