Mihir Joshi, a singer and talk show host, showed me his sneaker collection over video.
More than a 100 pairs. Some Indian sneakers too. But most of his collection consists of global heavyweights like Air Jordans, Onitsuka Tigers and ASICS.
Some other sneakerheads I spoke to don't own a single Indian sneaker.
That’s surprising, because right now, there’s a real sneaker wave in India.
So, why’s that? And what's going on in India's Rs 33,000 crore worth sneaker market?
Tune into the latest episode of The Signal Brief to learn more.
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