Artificial sweeteners took off in India in the mid-2010s, driven by rising diabetes rates as well as people wanting to become fitter.
Now, Indian consumers are consuming sugar-free biscuits, sugar-free cookies and even diet sodas.
However, recent research suggests that these compounds might be harming our gut microbiome and impacting insulin sensitivity and cardiovascular health.
So what’s the verdict? Are artificial sweeteners better for you, or are we just switching one problem with another?
Hear from consumers and experts on this in the latest episode of The Signal Brief.
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