Ask most wedding pros what makes a business luxury, and you'll hear about budgets, guest counts, and the names in their portfolio. Ask Jason Rhee, and he'll tell you to watch how they treat the waiter.

On the State of the Industry panel in September, Jason said the wedding industry has lost the plot on luxury. In this episode, Sam and Jason talk about why kindness disappears at the top, the elitism that shuts newcomers out, and why every vendor and staff member on the job deserves the same care as the couple paying the bill.

You'll learn:

  • Why luxury is measured by how you treat people

  • How elitism at the top pushes newcomers out of the industry

  • How overgiving turns into resentment, and what that means for your pricing

  • The truth about who gets the call when the big budgets come in

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