Your next couple has studied your work, your website, and your Instagram before you ever know they exist. Will they find enough to reach out?

Daria Neretina started as a wedding planner in Russia 18 years ago and built Wed Vibes Media to give wedding creatives a bigger voice. Alina Krupenina brings a career in consumer marketing for brands like Nutella and Nescafé. In this episode, Sam, Daria, and Alina break down how Gen Z couples research and choose their vendors, and what wedding pros need to show on social media to make the shortlist.

You'll learn:

  • Why Gen Z couples treat their wedding as an identity purchase

  • How to turn a finished wedding into a story people will watch

  • What to share about yourself, and what to leave out

  • The two posts every wedding pro should publish first

Rss Apple Podcaster
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