In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.
Podcast Breakdown
00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Tech Rewired Advertising 15:50 - 25:13 Short-Term Wins vs. Long-Term Brand 25:13 - 38:22 Marketing in a Complex, Fragmented World 38:22 - 52:20 Knowing Your Audience 52:20 - 57:59 Talent, Growth & Advice for the Next Gen
Podden och tillhörande omslagsbild på den här sidan tillhör
Lamar Advertising. Innehållet i podden är skapat av Lamar Advertising och inte av,
eller tillsammans med, Poddtoppen.
