An in-depth discussion with Roberta Passerini, Global Marketing Transformation Leader, exploring strategies that can lead to cultural shifts, picking over the process and how to approach resistance and the practicalities in shifting mindsets.
For more, hear our extended conversation on YouTube!
What components are required to create sustainable transformation: Collaboration, Transparency, Communication
Knowledge of what is coming next, and over planning will support in recovering from setbacks
Practical ways marketing leaders can overcome internal pushback and drive lasting change
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