Jen McKee knew something in 2021 that the rest of the trades industry didn't: local businesses can absolutely dominate on TikTok. When a local plumbing company agreed to test her strategy, they didn't just get views—they generated massive inbound leads, scored thousands of five-star reviews, and became an industry icon without spending a single dollar on ads.
As the founder of Key Heart Marketing, Jen specializes in turning plumbers, HVAC techs, and roofers into local social media stars. In this episode of the UpFlip Podcast, she sits down with Ryan Atkinson to debunk the myth that you need to be a professional video editor or a dancing teenager to win on social media.
If you're a local business owner putting off content creation because of imposter syndrome or a lack of time, Jen provides the ultimate, stress-free playbook to turn your smartphone into a massive revenue driver.
What You’ll Learn in This Episode:
Document, Don't Create: Why the highest-converting content doesn't require scripts or fancy edits—just an authentic selfie video explaining a problem at your daily job site.
The 3 S's Framework: Jen's exact formula for balancing your content: Show Up (50% personal and relatable), Stand Out (30% thought leadership), and Scale (20% selling your services).
The Video SEO Hack: How Google is actively indexing TikTok and Instagram videos for local search, and the exact keywords you must put in your bio and captions to rank in your specific city.
The 4 C's of Consistency: The simple monthly planning strategy (Consistency, Calendar, Content, Commitment) that prevents burnout and allows you to run a full content calendar on just a few hours a week.
Tags: Digital marketing, Service & Consulting, Home Services, Entrepreneurship
Tired of guessing what business you should start? UpFlip’s Assessment can help — and it’s free. Answer a few simple questions about your skills, budget, experience, and what you enjoy doing, then get matched with business ideas that actually fit you best. Click on the link to get started now: 👉https://www.upflip.com/accelerator
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