Brent Fletcher knew absolutely nothing about home inspections—until he bought his first house during COVID. After watching an inspector uncover thousands of dollars in hidden defects, Brent was handed an $8,000 check for closing concessions. That same day, he took that exact $8,000, deposited it, and went all-in on starting his own home inspection business.
He committed to a 100-day challenge to be laser-focused on his new venture, and landed his very first paying client on day 97. Today, Brent's company completes over 500 inspections a year at up to $900 a ticket. Not only did he scale to a team of five, but he also built a massive online presence, growing from 4,000 to over 250,000 followers in just six months by giving the internet a front-row seat to his craziest job-site discoveries.
In this episode, Brent sits down with Ryan Atkinson to reveal his ultimate side-hustle playbook. He breaks down how he survived 16-hour days as a bartender while building his company, the exact networking strategy he used to get his first leads, and his 4:00 AM video editing routine that sparked explosive viral growth.
What You’ll Learn in This Episode:
The 100-Day Launch Plan: How Brent used extreme focus and local chamber of commerce networking to get his business off the ground with zero industry connections.
The Post-Inspection Pitch: Why an inspection doesn't end when you leave the crawlspace, and how using a laser pointer and an iPad presentation guarantees lifelong referrals from real estate agents.
The 4:00 AM Viral Routine: The daily posting schedule and simple video editing strategy Brent used to attract a quarter of a million followers in just six months.
Who to Hire First: Why hiring another inspector is the biggest mistake you can make when scaling, and why an admin should always be your very first hire.
Tags: Home Services, Service & Consulting, Side hustle, Entrepreneurship, Home Inspection, Startup Resources:
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Connect with Brent: https://www.instagram.com/inspector_fletch/?hl=en
