If you've ever read a piece of copy and thought this sounds like every other coach on the internet — there's a reason for that. And if you've been using AI to help write yours, this episode is going to be a really important listen.
Kayla Dean is a copywriter and messaging strategist with an MA in English Literature and 7+ years of conversion expertise — we're talking a 40% increase in client signups and 35% website-to-inquiry rates. She's one of the most thoughtful voices on what it actually means to write with a human touch in an AI-saturated world.
In this conversation, we get into why so much AI-generated copy falls flat, how to use it without losing what makes your brand voice yours, and the specific trust triggers that make someone go from browsing your website to actually reaching out.
If your copy has been feeling a little generic lately — or you're not sure why your copy isn't converting — this one's for you.
In this episode:
How AI has changed the copy landscape and what it's costing service providers who rely on it too heavily
One simple way to make your copy sound more human immediately
How to use AI as a tool without letting it erase your voice
The psychological trust triggers every service provider needs on their website
Kayla's free resource: Trust Triggers — a PDF and email course walking you through the psychological levers your copy needs to make people realize they need you now. Grab it here.
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