You can nail the interview, say all the right things, and still walk away with nothing to show for it — and it usually comes down to one thing: where you send people at the end.
Most guests default to social media. But here's the problem — you don't own it, you can't control it, and it's not a space where you can truly nurture someone who's ready to go deeper with you. It's a wish and a prayer when what you actually need is a strategy.
In this episode, I'm breaking down what makes a lead magnet work specifically for podcast guesting, how to think about what yours should do, and why getting this one thing right can make social media completely optional in your business.
In this episode:
Why sending listeners to your social media is the wrong move
What your lead magnet actually needs to do (it's not about the format)
How to identify the next step in your client journey — and turn that into your offer
Why your lead magnet needs to be evergreen so it keeps working months after the episode airs
How the right lead magnet makes social media optional in your business
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Candace Dudley. Innehållet i podden är skapat av Candace Dudley och inte av,
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