James Andrew bought his first camera in 2018 to document his daughter growing up. He was working as an electrician at the time and spending his days off driving out into the Rockies alone. A Tuesday night aurora at Peyto Lake at minus 30 changed everything.
Three years of learning the craft later, James walked away from a 20 year electrician career to pursue photography full time. Based in Calgary, minutes from Banff National Park, he photographs aurora, storm light and the fleeting moments that most people never slow down enough to see.
In this episode James talks about balancing the creative pull of the Rockies with prairie landscapes, how a Discord community accelerated his improvement through honest critique, the gap between social media growth and actual print sales, and how he's building a print based business while keeping his storytelling authentically human amid the spread of AI imagery.
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