95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.
Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn
Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape.
Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.
Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn.
Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!
Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together!
About Barbara Rozgonyi and Growing Social Now
Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.
Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.
What you'll get:
Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.
Who it's for:
Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.
What it's about:
Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.
Your host:
Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.
Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.
Thanks for listening. I can't wait to continue the conversation with you.
BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence
