Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!
🎯 Episode Highlights
- Why "hunter vs. farmer" copywriting is the key to marketing success
- How fractional CMOs are disrupting traditional marketing leadership
- The psychology behind attention-grabbing first impressions
- Why specialization beats generalization in today's market
💡 You'll Discover
- Proven frameworks for crafting irresistible first-contact materials
- Strategic advantages of fractional marketing leadership
- How to command premium rates through specialized expertise
- The exact formula for B2B SaaS and fintech marketing success
Perfect for
- CEOs seeking innovative marketing leadership solutions
- Marketing leaders exploring fractional career paths
- Copywriters looking to specialize and increase their value
- Founders ready to scale their marketing impact
🔑 Key Takeaways
- Master the art of attention-grabbing copy that converts
- Learn why smart companies choose fractional CMOs
- Discover how to position yourself as a premium service provider
- Understand the future of marketing leadership
Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape.
This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win.
🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters."
Ready to transform your marketing strategy and leadership approach?
Connect with
#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy
Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.
Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.
What you'll get:
Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.
Who it's for:
Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.
What it's about:
Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.
Your host:
Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.
Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.
Thanks for listening. I can't wait to continue the conversation with you.
BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence
