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"Be the 5%": Amazon Connect Customer Reveals the Ultimate AI Playbook

Dela

At CCW Las Vegas, CX Today's Rob Scott sat down with Hannah Bloking (Head of Applied AI Acceleration Solutions Architecture, Amazon Connect Customer), Andrei Papancea (Head of AI Engineering, AWS), and Nate Brown (Co-Founder, CX Accelerator) right after their session on why AI pilots fail — and what the 5% who succeed do differently.

Three questions. Three perspectives. Fifteen minutes of the most practical AI deployment advice from the conference floor.

  • What CX leaders are really afraid of when it comes to AI 
  • What actually kills a pilot before it ships 
  • What the organisations that succeed do differently 

Key takeaways:

  1. Speed is a differentiator 
  2. Iterate — don't aim for perfection 
  3. Minimise confusion for customers, agents, and teams 

Reported live from CCW Las Vegas 2026

See Amazon's playbook here

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