This episode covers the Naavik Digest newsletter published on Sunday, July 5th.In today’s issue, we discuss the underrated, emerging intersection of creators and DTC — and why creator codes specifically are becoming an increasingly low-cost, high-reward way to drive player engagement and monetization.


You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-next-wave-of-creator-led-growth


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Sound design by Gavin Mc Cabe.

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