This episode covers the Naavik Digest newsletter published on Sunday, June 14th.In today’s issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category’s long-term economics.


You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox 


Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ 

Let us know what you think by sending us a note at podcast@naavik.co.

Watch our episodes: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Naavik. Innehållet i podden är skapat av Naavik och inte av, eller tillsammans med, Poddtoppen.