Is CRO Really About Conversion Rate? with Adam Pearce, Blend Commerce

Is CRO really about conversion rate, or are too many brands looking at the wrong thing?

On the latest episode of The FODcast, James sits down with Adam Pearce, Co-founder of Blend Commerce, to unpack what CRO actually means in ecommerce.

Adam breaks it down through three simple levers: buy now, buy more and buy again.

The conversation covers:

• Why CRO is often misunderstood
• Why data needs to challenge opinion, not just support it
• The role of customer behaviour in shaping better buying journeys
• Why site search is still massively underutilised
• The difference between improving conversion and improving profitability
• Why founders sometimes need to step back and let the data lead

There are also some really practical insights around upselling, product discovery, customer retention and how brands should think about CRO at different stages of growth.

A really useful listen for ecommerce teams thinking about revenue, profitability and customer experience.

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#FODcast #CRO #Ecommerce #ConversionRateOptimisation #DigitalCommerce #CustomerExperience #Retail 

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