STOP bolting on AI: Make it central to your marketing, with Benjamin Brown and Michal Lasman

What does it actually mean to be an AI-first marketing team, and how is that different from simply using AI tools?

In this episode of CMO Convo, host Michal Lasman sits down with Ben Brown, VP of Marketing at ReBiz, to break down what building a true AI-first marketing engine looks like in practice.

Ben draws a clear line between AI-enabled organizations, those bolting on tools like ChatGPT or Jasper for efficiency gains, and AI-first teams that embed AI into the core of how they operate.

He walks through the foundational assets every marketing team needs before they can scale with AI, from brand narratives and style guides to product messaging docs, and explains why none of that replaces the fundamentals of great marketing.