Most companies compete on features. Brian Button thinks that's exactly why they lose.
Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks.
From the Lyft vs. Uber brand wars to helping a $100M company rediscover its identity, Brian shares what he's learned about turning product-led thinking into something customers genuinely connect with.
If your marketing sounds like everyone else's, this one's for you.
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