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Leo Coelho trained as a doctor, worked in medicine for about a year, quit to become a digital nomad, tried translating, tried dropshipping, became a tour guide in Lisbon, and then the pandemic shut everything down overnight.
So he started making YouTube videos about the Portuguese language. Fifteen months later he had 100,000 subscribers. Today Portuguese with Leo is the biggest channel for learning European Portuguese as a foreign language, with 290,000 subscribers, 22 million views, and a course business doing low six figures a year at around 70% margins.
John sat down with Leo to talk through how he built all of this, and what he's working on next. They got into why Leo thinks YouTube consistency is overrated, how he keeps pulling in 1,500 new email subscribers a month without posting a video for nearly three months, and how his evergreen content does the lead generation work for him. Then the conversation shifted into something closer to a live strategy session, covering order bumps versus upsells, checkout page conversion, warm-up email sequences, and how to run promotions more often without burning out your audience.
Leo's got a clear north star, living and travelling on his own terms, and every business decision he makes runs through that filter first. That shapes everything about how he operates, and honestly it makes for a really interesting conversation.
Hope you enjoy it as much as I did.
Check out Leo's work: 🌐 https://www.portuguesewithleo.com ▶️ https://www.youtube.com/@PortugueseWithLeo
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