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Lindsay Müller built a Facebook group of 30,000 ukulele beginners without spending a single dollar on ads. She did it by showing up every day for five months, posting chord sheets, tutorials, and tips on a simple rotating schedule she made up herself. Then one day in January 2024, it just took off.
Dominik sat down with Lindsay to talk through exactly how she built that, and what she did with the audience once she had it. She walks through her posting system, how she turns free chord sheets into email signups, and why she deliberately teaches so much for free inside the group rather than gating it behind a paywall. Her logic is simple and it works.
There's also a really honest stretch of conversation about high-ticket offers. Lindsay is pretty much the only guest we've had who's looked at that whole world and said, that's just not for me, and then made a clear case for why it doesn't have to be. She's been at this for two and a half years, she's found something that works, and she's not pretending to have it all figured out.
Oh, and her children's song Grateful Heart just crossed a million streams on Spotify. She wrote it for a challenge and almost didn't record it. That story is worth hearing too.
I think you'll enjoy this one.
Check out Lindsay's work: 🌐 http://LindsayMuller.com/Ukulele 📸 http://instagram.com/ukelindsay ▶️ http://youtube.com/LindsayMuller
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