Brands of the Week: Ted Lasso's Soccer Boom, JIF's Big Change, Krispy Kreme x Pokémon & Why No One Can Retire

Donny Deutsch and Lou Pellegrino break down the brands, trends, and cultural moments defining the zeitgeist this week on Brands of the Week. Ted Lasso's Apple TV+ season four premiere is fueling a real-world youth soccer boom, JIF is reformulating its peanut butter for the first time in 30 years, and Krispy Kreme is teaming up with Pokémon for a 30th-anniversary donut collab. Plus: Frankie Valli retires at 92, a new survey shows nearly half of Americans doubt they'll ever retire, saunas vs. cold plunge science gets a reality check, Merriam-Webster adds "fridge cigarette" to the dictionary, sorority rush coaches and dorm decor spending hit new extremes, pickle-flavored snacks are exploding 70%, and why basal cell carcinoma is more common than you think. It's the fast-paced weekly rundown of what's up, what's down, and what's shaping culture right now.

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