This week on Brands of the Week, Donny Deutsch and Lou Pellegrino break down the brands, trends, and cultural shifts shaping the marketplace right now — from functional beverages to nostalgia economics. Topics include: the explosive rise of mood drinks and non-alcoholic, THC-free botanical beverages; why 50-year-old song catalogs (Queen, Springsteen, Dylan) are outselling contemporary music as investment assets; the return of communal live TV watching through sports and events like the World Cup and Love Island; Anthony Bourdain's posthumous resurgence in food and travel culture ahead of the new biopic "Tony"; luxury car buyers trading down to mainstream brands as tech gaps close; Arizona State's new bachelor's degree in content creation and influencer marketing; Starbucks' banana bread latte replacing pumpkin spice as its next big seasonal flavor; the decline of the bathtub in modern home renovation; United Airlines' frequent flyer program being worth more than the airline itself; the death of paper checks in the age of Venmo and Zelle; and the rise of JOMO (the joy of missing out) culture. Plus, ICE approval ratings drop among independents, and why America is having fewer twins.
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