Mim Jenkinson sells stickers, and she has grown that into a business earning over $1 million a year. In this episode of Craft To Career, Mim opens up about what she sells, how her business has grown year after year, and the choices that made the biggest difference.
She talks about the role her courses and membership play in her success, and how learning from people who are a few steps ahead of her has shaped her growth. Mim also shares a recent shift in how she builds her email list. For years she relied on seminars, and she has since moved to a new model that has worked better for sales.
If you want to grow your own creative business, Mim's story is full of lessons you can apply. Come get to know Mim, her sticker business, and the thinking behind how she keeps it growing.
About Mim
Mim Jenkinson is a sticker making educator who has taught more than 20,000 crafters to make stickers using Cricut, Silhouette, and Canva. She started making stickers at home in 2016, built a five star shop, and now runs a creative education business that earns over $1 million a year.
In this episode
What Mim sells, and how the pieces of her business fit together
How her courses and membership became central to her success
Why learning from people ahead of her has been a driver of her growth
The pivot from seminars to a new model for building her email list, and why it has worked better for sales
The habits and decisions that keep her business growing year after year
A few takeaways for your own business
Growth often comes from learning openly from others, not figuring everything out alone
Courses and memberships can create steady income and deepen your relationship with your audience
When a list building strategy stops serving your sales, it is worth testing a new approach
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