Quilting is centuries old, so how does a brand-new product become a must-have in an industry that's already full of tools and traditions? In this episode, we sit down with the team behind Sew Tites to find out.
SewTites makes magnetic cutting mats and rulers designed to keep fabric steady while cutting, and to make cutting far less painful for quilters with arthritis or hand pain. It's a simple idea on the surface, but one that's become hugely popular in a short amount of time, and the company has more products already out and even more in development.
We talk about:
How SewTites got started, and the problem that sparked the idea
What it actually takes to launch a brand-new product in an industry that isn't new at all
How they knew there was real demand before they built the product
The marketing strategy that helped SewTites take off
What's next for the company, including new products in the works
Whether you're a quilter curious about the tools that make cutting easier, or a quilterpreneur wondering how to spot an unmet need in a mature market, this episode is full of takeaways.
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