The Grift of Magical Thinking in Online Business

Your revenue goal won't magically happen because you wrote it on a Post-it. 

Investing in an expensive program won't summon opportunities. 

And you're probably not one offer away from fixing your entire business.

But online business wants you to believe otherwise.

When leads are down, launches flop, and everything feels out of your control, magical thinking gets awfully appealing. And there's an entire industry ready to profit from it.

Welcome back to Season 6 of Duped. In this episode, we're breaking down three magical thinking spells online business is casting right now, why even smart people fall for them, and how to protect yourself from getting duped.

Topics discussed in this episode:

• Why feeling out of control makes us search for patterns and promises that aren't actually there.

• How setting bigger goals and visualizing success can become a distraction. 

• How the pressure to bet on yourself can push you into expensive investments. 

• Why the idea that one offer, strategy, or tweak will transform your entire business is so seductive.

• How parasocial relationships make us trust online business experts. 

• How to protect yourself from magical thinking. 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

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