It's halftime, and the online business industry is still running the same plays.

This season, we watched old grifts make a comeback, influencers continue replacing experts, and tired tactics get dressed up as innovation.

So for our season finale, we're stepping back to look at the big picture: who's still running the grift, what plays they're using, and where all of this is heading next.

Topics Discussed:

  • Why the online business industry's favorite grifts keep coming back in new packaging.

  • The key players shaping the 2026 landscape. 

  • How visibility, lifestyle branding, and aspirational income claims continue to replace genuine expertise.

  • Why trust is collapsing online—and how "authenticity" may become the next big marketing tactic.

  • What economic pressure, AI, and ongoing wealth obsession mean for the future of online business.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

For more Duped, including monthly bonus episodes, join the Patreon.

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