Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about:

1. Longevity, limiting options, keeping investments low

2. Managing wholesale thoughtfully

3. Founder burnout

4. The two sides of social media

5. London studio and store

 

Welcome toAdvance Copy: 

Post-production & editing: Mark Smith

Music & post-production: Emmanuel Corre


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