Understanding Influencer Marketing with Tailify and Marina Leban

Tailify's uniqueness lies within their scientific approach to influencer marketing, through which they seek to re-invent marketing and help companies creating brands that customers love and trust. In this episode, you get to hear more about that, as we have invited Alan Gray, Tailify's own Social Psychologist and Behavioural Change Analyst, and Marina Leban, Post-doctoral Researcher in Marketing at Copenhagen Business School. Together, they discuss the development of influencer marketing, as well the main opportunities and challenges associated with trust, authenticity, and the social relationship between the influencer and customer. You don't want to miss this!