Marketing Laboratory
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Measuring sustainability and finding the right kind of marketing strategy - Griinbi

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Griinbi is the first Danish sustainable marketplace and a startup committed to making a difference by only selling products and working together with brands that meet their high sustainability criteria.  Listen to two of the co-founders, Oliver and Oskar, talk about how they measure sustainability at Griinbi, their journey of finding the right kind of marketing strategy, and what advice they would give to anyone wanting to start their own business.

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