Most business owners can rattle off their revenue, their pipeline, and their biggest headaches. Almost none can answer this one. What is the business actually doing to serve you in your life? Krystn Macomber asks her clients that before anything else. She's a fractional Chief Growth Officer who helps small government contractors stop chasing every shiny opportunity and actually build a strategy.
In this episode, Krystn and BJ get into the BD curse of always saying "maybe we can win this," why the first year of her own business was the easy one, where AI actually helps in marketing and where it falls flat, and the rule she made about saying yes to the scary stuff. If you run a business or you're sitting in corporate thinking about leaving, this one has something you can use this week.
Topics discussed:
00:00 - What fractional growth support actually is 01:46 - Who Krystn says no to as a client 05:15 - The business development curse 08:01 - How chasing everything burns out your best people 10:12 - Where AI helps in BD and where it falls flat 14:16 - Why the first year of business was the easy one 15:27 - The LinkedIn highlight reel needs to go 20:10 - Promoted to manage 25 people overnight 24:01 - The rule she made about saying yes to scary things 31:08 - The question every business owner should ask themselves
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