You don't need a massive marketing budget to grow a home service business. You just need to find opportunities your competitors are missing.

Jack Carr sits down with Sam Preston of Service Scalers to break down low-cost marketing strategies for growing a home service company. From Nextdoor and Facebook groups to yard signs, local partnerships, and community events, they share practical ways to generate leads without spending a fortune.

They also cover how one company generated over $500K in leads from Nextdoor, how yard signs helped grow an $8M plumbing business, and why getting creative with local marketing can give smaller operators an advantage over larger competitors.
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In This Episode:
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• Where to spend your first marketing dollars
• Generating leads without expensive advertising
• Nextdoor, Facebook groups, and Google Business Profile
• How yard signs helped grow an $8M plumbing business
• Building local partnerships and referral networks
• Marketing expenses to avoid early on
• Competing with larger companies on a smaller budget

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Sponsors
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Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Catalyst | May 3–5 | Akron, Ohio

100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.

Grab your seat: https://www.ownedandoperated.com/catalyst 

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Connect
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Jack Carr
https://x.com/thehvacjack

Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6/ 

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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