🎙 In this episode, I sat down with Cory Blumenfeld, serial entrepreneur and founder of BlueMoso, a managed virtual assistant service helping small business owners hire and support virtual assistants the right way. We explore why so many first virtual assistant hires fail, how documentation and clear systems turn a capable assistant into a true partner, and how to combine AI and human talent while treating remote team members fairly and building a culture that actually works.
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KEY TAKEAWAYS
💡 Invest Time Upfront: Treat training assistants and documenting processes are currency that compounds into freedom and capacity. If you do not document your processes before hiring, you will waste many hours doing one-on-one training, and most virtual assistants will not stay.
💡 Hire People, Not Cheap Labour: People thrive when they’re respected, protected, and truly integrated into your team and culture. Treat people like people - get to know them, socialise, and show them they matter.
💡Turn Your Virtual Assistant into the Systems Brain: If you’re not a natural systems thinker, when you find a capable virtual assistant, empower them to continually document, build, and refine your processes.
BEST MOMENTS
07:50 - 💬 “For this person to succeed, I needed to document everything I couldn't expect them to just tap into my brain.” – Cory Blumenfeld
15:45 - 💬 “It's the investment of time now that compounds over the years because once you've done that once, you've nailed it.” – Steve Day
24:00 - 💬 “Treat people like people…. That´s when they go above and beyond.” - Cory Blumenfeld
40:13 - 💬 “Hire a virtual assistant that's super capable … now get that person to be the systems thinker in the business, if the business owner isn't that way inclined.” – Steve Day
TIMESTAMPED OVERVIEW
00:00 Intro: Hiring and Utilising Virtual Assistants
11:57 Finding the right team members
14:08 Hiring challenges without proper systems
20:16 AI and process automation in business
23:13 Discussing AI and human collaboration
28:05 The importance of human connection
32:46 Identifying and fixing system problems
34:39 Building systems for improvement
37:17 Importance of systems for productivity
VALUABLE RESOURCES
Get free access to our Recruit Right Framework for hiring the right people for your business and our DIDACT Framework for quickly capturing the HOW of tasks and delegating them effectively at sys.academy/guides
Join our private, focused, and supportive community designed for freedom-driven entrepreneurs at join.sys.academy
Previous episode mentioned: Team Building Activities for your Remote Team (with Georges Verdis)
LINKS TO CONNECT WITH THE GUEST
Website: https://bluemoso.com/
LinkedIn: https://www.linkedin.com/in/coryblumenfeld/
Instagram: https://www.instagram.com/coryblumenfeld/
ABOUT THE GUEST
5x founder with 2 exits, Cory is a self-described biz generalist with 10 years of experience across startups, operations, sales, and product. His companies have raised nearly $5M, and he has built an audience of 67K+ followers on LinkedIn.
Cory has started 5 businesses, despite having no prior experience in the industries he entered. He is currently the founder of BlueMoso, a company he says started almost accidentally.
Today, Cory is on a mission to help 1 million business owners grow their businesses and get their time back.
LINKS TO CONNECT WITH THE HOST
Podcast: https://www.systemizeyoursuccess.com
Website: https://systemsandoutsourcing.com/
Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
Instagram: https://instagram.com/systems_and_outsourcing/
YouTube: https://youtube.com/@drsteveday42
TikTok: https://www.tiktok.com/@drsteveday42
ABOUT THE HOST
Steve moved to Sweden in 2015 and transformed the way he ran his businesses, switching to a fully remote model. A former NHS doctor with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.
This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/
