We like to think of successful entrepreneurs as brazen risk-takers, betting everything on a new invention or idea. But take a closer look at their decision-making - and a very different picture emerges. -------------- Links: Read our new magazine, I by IMD, here. Learn more about our MBA programme here. Leave us a rating on Apple Podcasts here. -------------- Credits: Written and presented by Michael Wade. Guests: Cyril Bouquet, Ulf Sandberg. Produced by Pete Naughton. Rss Apple Podcaster →
