We like to think of successful entrepreneurs as brazen risk-takers, betting everything on a new invention or idea. But take a closer look at their decision-making - and a very different picture emerges.--------------Links:Read our new magazine, I by IMD, here.Learn more about our MBA programme here.Leave us a rating on Apple Podcasts here.--------------Credits:Written and presented by Michael Wade.Guests: Cyril Bouquet, Ulf Sandberg.Produced by Pete Naughton.

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