Today, Matt is joined by David Fenton - veteran progressive communications strategist and host of The Fenton Forecast - for a conversation about the climate movement’s biggest failure: how it talks, or doesn’t talk, about the crisis. David explains “blanket of pollution” metaphor, and why framing climate action as sacrifice backfires, the soaring insurance costs hitting Americans’ wallets, and the fossil fuel industry’s push for legal immunity as climate lawsuits close in.
David’s book, The Activist’s Media Handbook, is available wherever books are sold.
Subscribe now on Apple, Spotify, or wherever you get podcasts.
Guest Bio:
David Fenton has spent more than fifty years helping progressive movements win. In 1982 he founded Fenton Communications, the first public relations firm built for nonprofits and public-interest causes, and pioneered the use of PR, advertising, and social media for the environment, public health, and human rights. He is the author of The Activist’s Media Handbook: Lessons from 50 Years as a Progressive Agitator, a senior advisor to Yellow Dot Studios, and host of The Fenton Forecast podcast.
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