In this episode of The Purposeful Strategist, Belden Menkus speaks with Rory McKeand, CEO of TSG, an IT services company helping UK businesses fit technology seamlessly into their operations. TSG is among the largest Microsoft training partners in the UK and helps clients implement and adapt to new technologies.

In their conversation, they discuss:

  • How TSG has embedded customer focus into its culture, from paychecks reading “brought to you by the customer” to having dedicated support staff for their customers.
  • How TSG uses AI while keeping customer support a human job.
  • TSG's history of consolidation, acquisition, and transformation, as well as what’s coming next.
  • TSG's journey into employee ownership and its choice to partner with Pictet for PE investment.


TSG: https://www.tsg.com/

Menkus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, the strategy firm for businesses with a broader purpose. His McKinsey training combined with more than 30 years working at Board and ExCo level gives him both the analytical rigour and the insight that complex, high-stakes leadership situations demand.

Belden hosts The Purposeful Strategist, a weekly podcast. It explores how senior leaders bring purpose to life through strategy.

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