In this episode, Michael Gants explains how to turn paywall rejections into revenue using a completely different approach to SaaS monetization. Instead of discounts, he shows how to use brand-funded trials and better timing to convert SaaS users who already said no. This conversation breaks down:
How to increase SaaS conversion rates without discounts
How to monetize freemium users effectively
Why most SaaS onboarding flows fail
The best time to convert SaaS customers inside your funnel
How to use SaaS pricing strategies that actually work
How to improve retention and reduce churn
How B2B SaaS can use the same playbook
If you're building or scaling a SaaS, the strategies Michael shares in this episode will help you generate more revenue.
Chapters
(00:00:00) - Why 99.95 of Your Freemium Users Won't Pay
(00:01:39) - The Secret to Convincing a User to Pay
(00:03:08) - Peter Thiel on Why Paywall Deserves a Promotion
(00:04:24) - The Biggest Uncovering Opportunity Within Apps
(00:08:53) - How To Offer a Pro- or Trial Offer to a Dropped
(00:11:37) - How Auto-Conversion Works
(00:16:15) - How to Sell a Breakup Bundle
(00:19:48) - Free to Pro: Where Should Companies Put Their Software?
(00:21:03) - Microsoft on B2B Sales Partners
(00:22:35) - Is SaaS Good for B2B or Consumer?
(00:24:17) - How to Win Over a Canceling Customer?
(00:25:54) - How Sales Apps Work With Businesses
(00:27:52) - What's the First Experiment to Get People to the Paywall?
(00:30:43) - The A B Test of Onboarding
(00:33:40) - 3 Takeaways From Building a Profitable SaaS
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