Most founders struggle to get their first 100 customers for their SaaS, not because their product is bad, but because their GTM is.
Today, I sit down with Margo, who has been helping B2B SaaS founders with marketing and customer acquisition for the last 8 years.
If you're in the process of building a SaaS, then this video will give you a working Go-To-Market strategy that works in 2025 and beyond.
Timestamps 0:00 - Intro 0:48 - 3 big mistakes to avoid 3:22 - How to get the first 10 customers 4:45 - 5-step Go-to-market strategy (First 100 customers) 11:36 - Scaling beyond the first 100 customers 13:26 - Ending
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