The Near Memo
Avsnitt

Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4

The Near Memo
Dela

Send us Fan Mail

Is attribution dead? Not quite, says Dana DiTomaso of Kick Point, but it isn't healthy, and it was always a little fictional. Universal Analytics hid the gaps. GA4 and privacy law put them in plain sight.

Dana joins Greg Sterling and Mike Blumenthal to explain how much of your traffic you can really track, why a purchase that starts in ChatGPT can show up as four different channels, how a simple regression in Google Sheets forecasts bookings weeks ahead, why branded search is the best signal you've got for AI visibility, and the two GA4 settings to change today.

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Greg Sterling, Mike Blumenthal & David Mihm. Innehållet i podden är skapat av Greg Sterling, Mike Blumenthal & David Mihm och inte av, eller tillsammans med, Poddtoppen.