Correcting the Machine: Citation Labs on the Six Layers of AI Visibility (Part 1)

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AI answers get brands wrong all the time: old pricing, expired offers, comparisons nobody updated. Garrett French, James Wirth and Valerie Cecil of Citation Labs explain how they find where a brand drops out of an AI answer and what they do to fix it.

James walks through the six layers the team audits (returned, retrieved, cited, mentioned, recommended, and framing), Garrett explains how they build 50–300 word prompts from customer-service logs and sales pages, and Valerie covers the page-retrieval patterns that show up before citations do. Greg and Mike push on what this means for local, where traffic is falling but calls mostly aren't.

This is Part 1 of 2. Part 2 will cover the agency side: the skills, tools and pricing behind this work. 

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