Brian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass program, a multi-phase initiative five years in the making, built on VOC data, a McKinsey methodology and a simple premise: B2B customers expect the same experience they get everywhere else.

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