Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital experience.

In this episode of CX Decoded, Clark talks about building a marketing team that prizes curiosity and soft skills over résumé depth, marketing to the emotional complexity of first-time homebuyers, and how LGI is using Sitecore CDP data to bridge the gap between the digital journey and the in-person sales experience.

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