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From The Vault: Being a generalist could be the best business decision you ever make with Kyle T Webster

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Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

In this episode, I chat with the incredibly talented illustrator Kyle T Webster about the power of being a generalist, building a creative career, and the value of authentic relationships. Kyle's journey; from experimenting with different creative paths to selling his company to Adobe; offers so many lessons for anyone navigating the ups and downs of creative business. I left this conversation feeling energized and inspired, and I hope you do too.

Key Takeaways
  1. Embrace Being a Generalist You don't have to niche down to succeed; exploring different styles and skills can open unexpected doors and keep your work exciting.
  2. See Everything as an Experiment Treat your creative journey as a series of experiments. Success and failure are both valuable teachers, and trying new things leads to growth.
  3. Build Genuine Relationships Opportunities often come from authentic connections, not just networking for the sake of it. Be yourself and nurture real friendships in your industry.
  4. Redefine Success on Your Terms Success isn't always a straight line. Stay curious, keep learning, and let your own values guide your path.
  5. Persevere Through Rejection Every creative faces setbacks; what matters is getting back up, learning from criticism, and continuing to move forward.
  6. Stay Open to Unexpected Paths Sometimes the most rewarding opportunities come from zigzagging journeys and saying yes to new adventures.
Episode Highlight
  • 01:44 – How Kyle's zigzag career path led to Adobe and creative freedom
  • 03:37 – The value of being a generalist vs. niching down
  • 06:03 – Social media, style, and the myth of the "one true niche"
  • 10:17 – Boredom, experimentation, and keeping creativity alive
  • 12:28 – Learning from failure and treating everything as an experiment
  • 19:25 – The power of authentic relationships and unexpected opportunities
  • 21:06 – Stories of career breakthroughs and saying yes to new experiences
  • 50:09 – Kyle's current projects, future dreams, and final inspiration

Referenced in the episode: 

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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